<b>The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration".</b> <br> <br>This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks. <br> <br>This summary develops the seven core principles used by Pixar Animation Studios: <br>1. Always have the approach that quality is the best business plan of all <br>2. Don't look at failure as a necessary evil – instead it's a necessary consequence <br>3. Work on the basis that people are more important than ideas <br>4. Prepare for the unknown because random events are going to happen <br>5. Don't confuse the process with the goal of making something great <br>6. Everybody should be able to talk with anybody in your organisation at all times <br>7. When giving candid feedback, make sure you give good notes <br> <br> <b>Added-value of this summary:</b> <br>• Save time <br>• Understand the the key principles behind creativity <br>• Create a fertile environment for new ideas <br> <br> <b>To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!</b>
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