A pioneering female politician who thought women didn't need the vote; a conservative who shared platforms with communists; a shy public speaker who travelled the world speaking for Spanish refugees: the formidable Duchess of Atholl was full of contradictions. Born into an ancient Scottish family and married to a philandering duke, Kitty rose above the constraints of class and convention to become a tireless advocate for women and children. By her election as the first Scottish female MP in 1923, she was one of the most prominent women in Scotland – and that was well before she shocked Westminster with outspoken rebellions against her own government. She stood with Spanish refugees and challenged fascism, visited war zones and campaigned with her political opponents, criticised tyrants and wrote her own political playbook. In Red Duchess Kitty Atholl's extraordinary life is brought to the spotlight she has long deserved – a compelling story of courage, conviction and a woman who refused to play by the rules.
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<p>Jedes Unternehmen, das vor dem Aufkommen des Internets gegründet wurde, steht heute vor derselben großen Herausforderung: Wie lässt sich das bisherige Geschäftsmodell so transformieren, dass es in einer digitalen Wirtschaftswelt wettbewerbsfähig bleibt?</p> <p>David L. Rogers, weltweit anerkannter Experte für digitale Strategien, zeigt auf, dass es bei der digitalen Transformation nicht um Technologie geht, sondern vielmehr um ein Umdenken hinsichtlich Ihrer Geschäftsstrategien. Auf der Grundlage seiner Erfahrungen als Berater für Unternehmer und Führungskräfte aus aller Welt erläutert Rogers in diesem Buch, wie Unternehmen aus der vordigitalen Zeit ihre Geschäftsmodelle erfolgreich umgestalten und die neuen Möglichkeiten der digitalen Welt für sich erschließen können.</p> <p>Dafür beschreibt Rogers praxisnah, inwiefern traditionelle Unternehmen ihre Geschäftsstrategien in fünf wesentlichen Domänen überdenken müssen und wie sich dafür neue Konzepte entwickeln lassen: Kunden, Wettbewerb, Daten, Innovation und Wertschöpfung.</p> <p>Er veranschaulicht jede der in diesem Playbook vorgestellten Strategien anhand von realen Fallstudien, von Google bis General Electric, von Airbnb bis zur New York Times. Mithilfe praktischer Frameworks und neun Schritt-für-Schritt-Planungstools macht er die von den größten digitalen Innovatoren der Neuzeit gewonnenen Erkenntnisse für Unternehmen jeder Art anwendbar.</p> <p>Dieses Playbook konzentriert sich voll und ganz auf die Frage, wie sich traditionelle Unternehmen anpassen können, um im digitalen Zeitalter erfolgreich zu bestehen und die digitale Disruption zu bewältigen. Es ist ein unverzichtbarer Leitfaden für Führungskräfte, die ihr Unternehmen auf die nächste Stufe profitablen Wachstums bringen wollen.</p>
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Most professionals negotiate backward—jumping straight into salary before securing the parts of an offer that matter far more: clarity of scope, authority, expectations, and support. The Precision Offer Playbook shows you how to flip the script and take control of your career trajectory by negotiating the job before the compensation. Inside this guide, you'll discover a structured, confidence-building approach that helps you define the role you want, eliminate hidden responsibilities, reinforce your authority, and secure the resources you need to succeed long-term. You'll learn the exact questions, positioning statements, and timing patterns that top performers use to shape offers early—before numbers enter the conversation and before leverage disappears. Whether you're advancing inside your company or navigating an external opportunity, this system helps you prevent misalignment, reduce future burnout, and walk into every role with clarity, confidence, and negotiated support. No more guessing games. No more vague expectations. No more accepting roles that sound good but lack structure. Negotiate the job first. Negotiate the salary later. Build a career with intention—not accident.
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88 % of companies use AI, yet only 39 % see enterprise-wide impact and 62 % remain trapped in pilot purgatory. This book is the field manual for crossing the chasm. It strips away the hype and delivers: Where real value actually comes from (five lenses) How to build defensible business cases and escape vanity projects The eight layer guardrails stack every organization must deploy Department specific playbooks that work today Agentic reality vs. hype: where multi-step agents already deliver ROI Tailored roads for Small Giants (<500) and Enterprise Leviathans (>5,000) The last mile playbook: pilot production without $millions wasted Financial stewardship: tracking infra, licenses, people, and true ROI The 2030- 2035 horizon: $19.9 trillion economic tsunami, four possible worlds (Symbiotic winning), the death of classic hierarchy, Physical AI in warehouses, and the 2035 CEO who orchestrates infinite intelligence. One verdict: By 2035 your organization will either run on AI - or be run over by it. This book makes sure you are the one doing the running.
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Lehre und Training finden heute zu oft noch im Einbahnstraßen-Modus statt: Einer sendet, viele konsumieren. Echtes Verstehen entsteht aber nicht durch Zuhören, sondern durch Tun. Es ist Zeit, die kostbare Präsenzzeit im Hörsaal oder Seminarraum endlich dafür zu nutzen, wofür sie da ist: für Austausch, Anwendung und Transfer. Der Weg dahin heißt Flipped Classroom. Das Prinzip ist radikal einfach: Der passive Input wandert in asynchrone Lektionen, die gemeinsame Zeit gehört der Arbeit am Problem. Aus dem "Vorleser" wird ein echter Lern-Coach. Als "Taschen-Seminar" konzipiert, führt dich dieses Buch in klaren Schritten durch den kompletten Prozess – von der ersten Planung bis zum fertigen Blended-Learning-Konzept: Du reduzierst deinen Stoff didaktisch passend. Du produzierst auch ohne Studio professionelle Videolektionen. 63 konkrete Aufgaben machen das Buch zu deinem Workshop. Du steigst aus dem Hamsterrad des immer gleichen Vortrags aus. Schluss mit dem Monolog – mach deine Lehre zum Dialog und lass deine Begleitung zu einer wirksamen Transformation beitragen!
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Today, the Michelin Star is the ultimate, untouchable symbol of culinary perfection. Chefs dedicate their entire lives, and sometimes lose their sanity, trying to attain three of these coveted stars. Yet, the most prestigious award in gastronomy was not created by food critics or gourmands. It was invented by a pair of brothers trying to sell rubber tires. In 1900, there were fewer than 3,000 cars in all of France. The Michelin brothers realized that to sell more tires, they didn't just need better rubber; they needed to create a reason for people to drive. By publishing a free guide to hotels, mechanics, and eventually the best restaurants in the countryside, they actively manufactured consumer demand for road trips, wearing down tires faster and ensuring recurring business. This book dissects one of the greatest indirect marketing strategies in corporate history. You will learn how Michelin transitioned from a utility product to a luxury lifestyle arbiter, how their anonymous inspection system engineered an aura of absolute trust, and how modern brands can apply this exact playbook to build utility-driven content ecosystems. Look beyond direct advertising. Learn how creating extreme value adjacent to your core product can build a marketing funnel that outlasts a century of competition.
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FBI Agent Ella Dark has studied serial killers from the time she could read, devastated by the murder of her own father, and has gained an encyclopedic knowledge of murderers. A shadow looms over forgotten crimes, challenging FBI Agent Ella Dark to outsmart a murderer whose playbook is history's most puzzling unsolved cases. She races against time, her mind weaving through the tapestries of the past and present, desperate to solve the riddles before the killer's tribute to infamy claims another victim. "A masterpiece of thriller and mystery." —Books and Movie Reviews, Roberto Mattos (re Once Gone) ⭐⭐⭐⭐⭐ This is book #26 in a long-anticipated new series by #1 bestseller and USA Today bestselling author Blake Pierce, whose bestsellers have received over 20,000 five star reviews and ratings. FBI Agent Ella Dark, 29, is given her big chance to achieve her life's dream: to join the Behavioral Crimes Unit. Ella's hidden obsession of gaining an encyclopedic knowledge of serial killers has led to her being singled out for her brilliant mind, and invited to join the big leagues. But this time Ella finds herself in a cat and mouse chase with no way out, and she must wonder if she is hunting—or the one who is hunted… A page-turning and harrowing crime thriller featuring a brilliant and tortured FBI agent, the series is a riveting mystery, packed with suspense, twists and turns, revelations, and driven by a breakneck pace that will keep you flipping pages late into the night. Future books in the series are now available! "An edge of your seat thriller in a new series that keeps you turning pages! ...So many twists, turns and red herrings… I can't wait to see what happens next." —Reader review (Her Last Wish) ⭐⭐⭐⭐⭐ "A strong, complex story about two FBI agents trying to stop a serial killer. If you want an author to capture your attention and have you guessing, yet trying to put the pieces together, Pierce is your author!" —Reader review (Her Last Wish) ⭐⭐⭐⭐⭐ "A typical Blake Pierce twisting, turning, roller coaster ride suspense thriller. Will have you turning the pages to the last sentence of the last chapter!!!" —Reader review (City of Prey) ⭐⭐⭐⭐⭐ "Right from the start we have an unusual protagonist that I haven't seen done in this genre before. The action is nonstop… A very atmospheric novel that will keep you turning pages well into the wee hours." —Reader review (City of Prey) ⭐⭐⭐⭐⭐ "Everything that I look for in a book… a great plot, interesting characters, and grabs your interest right away. The book moves along at a breakneck pace and stays that way until the end. Now on go I to book two!" —Reader review (Girl, Alone) ⭐⭐⭐⭐⭐ "Exciting, heart pounding, edge of your seat book… a must read for mystery and suspense readers!" —Reader review (Girl, Alone) ⭐⭐⭐⭐⭐
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Dieses Buch dekonstruiert die Strategien hinter der Monetarisierung von Kurzvideos und liefert ein präzises Framework für nachhaltiges Wachstum auf Plattformen wie YouTube Shorts, Instagram Reels und TikTok. Es zeigt, wie Marken durch klar strukturierte Inhalte, konsistente Authentizität und emotionale Wiedererkennbarkeit systematisch Community und Umsatz aufbauen. Anstatt virale Trends zu jagen, legt "Das 2026 Playbook" den Fokus auf strategische Kreativität, effizientes Storytelling und die Umwandlung von Aufmerksamkeit in dauerhafte Markenbindung.
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