Storytelling hat seine Stärken u. a. in der anschaulichen Vermittlung von Erfahrungswissen. Doch in der öffentlichen Kommunikation werden Narrative zunehmend manipulativ missbraucht. Dieses Buch liefert die Storyporting-Methode: Seriöses Storytelling konvergiert mit evidenzbasiertem Reporting, woraus eine Kommunikationsform entsteht, die subjektive Wahrnehmung und Analyse verbindet und daraus lösungsorientierte Konzepte entwickelt. Praxisbeispiele und Tools zeigen die vielfältigen Einsatzmöglichkeiten des Storyportings, etwa bei Änderungsprozessen in Unternehmen, Kommunen und Organisationen. Das Buch richtet sich an Lehrende, Studierende, Funktionsträger:innen aus Wirtschaft, Politik, Verwaltung, Medien und Bildung sowie an interessierte Bürger:innen.
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Welcome to Pages, the word processing for the Mac. This book is intended to anyone who wants to format any document. You will learn how to manipulate the working environment, margins, headers and footers, numbering, indenting paragraphs, breaks, columns, formatting text, tables, lists, printing the document and managing comments which can be useful in a collaborative context. You will study the styles that are essential for managing a very long document and the table of contents. You will appreciate the ease with which media files can be inserted into the text. Moreover, existing templates can save you a lot of time.   <br> <br> <br>ABOUT THE AUTHOR <br> <br> <br> <b>Rémy Lentzner</b> has been a computer trainer since 1985. Specialised in the mastery of office automation tools, he assists companies in the professional training of their employees. Self-taught, he has several computer books to his credit <br>
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Learning how to deal with controversial issues is at the heart of education for democratic citizenship and human rights education. Highlighting best practices from case studies across Europe, this guide offers innovative approaches and practical tools to handle controversy in schools effectively. Controversy and controversial issues are at the centre and at all levels of our democratic societies. This means that learning how to deal with such issues must always be at the heart of an effective education for democratic citizenship and human rights education (EDC/HRE). That learning takes place in schools and other education settings as children and young people progress in their education from early years, through primary, lower secondary and upper-secondary phases, into tertiary and higher education and beyond. The Council of Europe has an outstanding record in promoting education for democratic citizenship, human rights education and intercultural dialogue, and in fostering and teaching about the importance of democratic culture. It is therefore fitting that the Council of Europe, in partnership with the European Union, through the Joint Programme “Democratic and Inclusive School Culture in Operation” (DISCO) – formerly known as the Human Rights and Democracy in Action Pilot Projects Scheme – has helped to facilitate the creation of this very timely good practice guide, which complements the manuals Teaching controversial issues and Managing controversy.
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Featuring important theories and trends not covered in other foundational texts, this book is designed to equip the next generation of counselors with the tools they need for understanding the core dimensions of the helping relationship. Topical experts provide contemporary information and insight on the following theories: psychoanalytic, Jungian, Adlerian, existential, person-centered, Gestalt, cognitive behavior, dialectical behavior, rational emotive behavior, reality therapy/choice theory, family, feminist, transpersonal, and--new to this edition--solution-focused and narrative therapies, as well as creative approaches to counseling. Each theory is discussed from the perspective of historical background, human nature, major constructs, applications, the change process, traditional and brief intervention strategies, cross-cultural considerations, and limitations. The use of a consistent case study across chapters reinforces the differences between theories. *Requests for digital versions from ACA can be found on www.wiley.com. *To purchase print copies, please visit the ACA website *Reproduction requests for material from books published by ACA should be directed to permissions@counseling.org
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<p>In diesem Buch beleuchten renommierte Wissenschaftler und erfahrene Praktiker aus verschiedenen Branchen, wie z. B. Maschinen- und Anlagenbau, Elektro-, Chemie-, Computer- und Automobilzulieferindustrie, alle zentralen Felder der B-to-B-Markenführung. Best Practice Beispiele von erfolgreichen B-to-B-Marken verdeutlichen die gelungene Umsetzung. In der 2. Auflage wurden alle Beiträge aktualisiert. Neue Themen und Beiträge - wie u. a. Relevanz von B-to-B-Marken, Co-Creation, Technologiemarken, Employer Branding, Social Media oder auch Marketing Automation - kommen hinzu.</p> <p>"Insgesamt ist das Werk eine Fundgrube für den an Business-to-Business-markenpolitischen Fragen Interessierten. Stets wird die praktische Verwertbarkeit der Überlegungen in den Vordergrund gestellt, ohne den theoretischen Überbau zu vernachlässigen.“</p> <p><i>Prof. Dr. Dr. h.c. Klaus Backhaus</i>, Westfälische Wilhelms-Universität Münster </p> <p>„Das vorliegende Handbuch bietet einen sehr aktuellen und außerordentlich umfassenden Überblick über den Stand der B-to-B-Markenführung in Wissenschaft und Praxis.“</p> <p><i>Prof. Dr. Christoph Burmann</i>, Universität Bremen</p> <p>„Dieses Buch dokumentiert den gemeinsamen Prozess, referiert Ergebnisse, schafft Eckpfeiler und sortiert Terminologien, Ideen und Ansätze, sodass alle Marktteilnehmer leichter miteinander sprechen können. Denn ohne dieses Miteinander wird es nicht gehen. Dieses Buch ist ein großartiges Angebot dafür.“</p> <p><i>Kai Halter</i>, Vorstandsvorsitzender des Bundesverbandes Industrie Kommunikation bvik sowie Director Marketing, ebm-papst</p> <p>„Das vorliegende Buch will aus dem engen Dialog von Theorie und Praxis heraus allen B-to-B-Markenverantwortlichen wirksame Tools an die Hand geben, nachhaltig wertvolle Marken zu schaffen. Es ist das Standardwerk für die Markenarbeit im B-to-B-Segment. Es schafft Klarheit und Orientierung wie kaum ein anderes.“</p> <p><i>Gunar Schnarchendorff</i>, Head of Strategy, wob AG</p> <p><b>Inhalt</b></p> <p>• Besonderheiten, Relevanz und theoretische Perspektiven der B-to-B-Marke</p> <p>• Markenpositionierung und Markenstrategie</p> <p>• Interne Markenführung, Employer Branding und Markenorganisation</p> <p>• Branding und Design</p> <p>• Markenkommunikation</p> <p>• Markentools, Markenforschung und Markencontrolling</p> <p>• Leitlinien der B-to-B-Markenführung</p> <p><br></p> <div> <br> </div>
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As part of their research activities, researchers in all areas of education develop measuring instruments, design and conduct experiments and surveys, and analyze data resulting from these activities. Educational research has a strong tradition of employing state-of-the-art statistical and psychometric (psychological measurement) techniques. Commonly referred to as quantitative methods, these techniques cover a range of statistical tests and tools. Quantitative research is essentially about collecting numerical data to explain a particular phenomenon of interest. Over the years, many methods and models have been developed to address the increasingly complex issues that educational researchers seek to address. This handbook serves to act as a reference for educational researchers and practitioners who desire to acquire knowledge and skills in quantitative methods for data analysis or to obtain deeper insights from published works. Written by experienced researchers and educators, each chapter in this handbook covers a methodological topic with attention paid to the theory, procedures, and the challenges on the use of that particular methodology. It is hoped that readers will come away from each chapter with a greater understanding of the methodology being addressed as well as an understanding of the directions for future developments within that methodological area.
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Ob am Telefon, via E-Mail, im Online-Chat oder per Videokonferenz, immer mehr Verhandlungen spielen sich jenseits des klassischen Face-to-Face-Formats ab. Nahezu jeder Mitarbeiter muss sich auf wechselnde Settings einrichten. Darüber hinaus sind für die verschiedenen Situationen adäquate und mediengerechte Verhandlungsstrategien erforderlich. Das Buch liefert Tools und Verhaltenstipps für Verhandlungen via Telefon-, Videokonferenz, E-Mail, Online-Chat und für die Teilnahme an E-Auctions, um gut vorbereitet in jede Verhandlungssituation zu gehen.
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This book provides tools and theoretical frameworks to make sense of how the world is regulated, governed, controlled with regard to the exclusivity of certain members of the society, and in particular, women from marginalized groups. This book, therefore, engages readers by asking thought-provoking questions to interrogate issues of marginality and oppression in society. The book, as a collective, provides an intellectual discourse on feminism, anticolonial thought and anti-racism. This book is a must read for scholars, activists, theorists and researchers who are seeking to rupture the borders of confinement and move beyond the imaginary margins created by organized structures in society.
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