We are currently eating, sleeping and breathing a new foundreligion of everything 'green'. At the very heart ofresponsibility is industry and commerce, with everyone now racingto create their 'environmental' business strategy. Inline with this awareness, there is much discussion about the'green marketing opportunity' as a means of jumping onthis bandwagon. We need to find a sustainable marketing that actually deliverson green objectives, not green theming. Marketers need to giveup the many strategies and approaches that made sense in purecommercial terms but which are unsustainable. True greenmarketing must go beyond the ad models where everything is anotherexcuse to make a brand look good; we need a green marketingthat does good. The Green Marketing Manifesto provides a roadmap on howto organize green marketing effectively and sustainably. Itoffers a fresh start for green marketing, one that provides apractical and ingenious approach. The book offers many examplesfrom companies and brands who are making headway in this difficultarena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2to give an indication of the potential of this route. John Grantcreates a 'Green Matrix' as a tool for examiningcurrent practice and the practice that the future needs to embrace.This book is intended to assist marketers, by means of clear andpractical guidance, through a complex transition towards meaningfulgreen marketing. Includes a foreword by Jonathon Porritt.
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A Companion to American Sport History presents acollection of original essays that represent the firstcomprehensive analysis of scholarship relating to the growing fieldof American sport history. * Presents the first complete analysis of the scholarshiprelating to the academic history of American sport * Features contributions from many of the finest scholars workingin the field of American sport history * Includes coverage of the chronology of sports from colonialtimes to the present day, including major sports such as baseball,football, basketball, boxing, golf, motor racing, tennis, and trackand field * Addresses the relationship of sports to urbanization,technology, gender, race, social class, and genres such as sportsbiography Awarded 2015 Best Anthology from the North American Society for Sport History (NASSH)
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The first treatment of advanced knowledge of electricalsneak circuits and its analysis method in powerelectronics The work on sneak circuit and its analysis methods for powerconverters contributes to the reliability of power electronicsystems worldwide. Most books in the subject concentrate onelectronic systems, but this book is perhaps the first to examinepower electronic systems. It describes the sneak circuitphenomena in power converters, introduces some SCA methods forpower electronic systems and proposes how to eliminate and make useof sneak circuits. The book is divided into three separatesections. Firstly, the sneak circuit paths and sneak circuitoperating conditions are discussed in different kinds of powerconverters, including resonant switched capacitor converters, basicDC-DC converters, soft-switching converters and Z-sourceconverters; Secondly, the sneak circuit analysis guidelinesfor power converters based on generalized matrix, adjacency matrixand Boolean matrix are presented respectively; Thirdly, thesneak circuit elimination techniques are introduced and verified inseveral power converters, with applications of sneak circuitsdescribed in conclusion. Written by a lead author withextensive academic and industrial experience, the book provides acomplete introduction and reference to students and professionalsalike. Contents include: Fundamental Concepts, SCA of Resonant SwitchedCapacitor Converters, SC of DC-DC Converters, SC Analysis Method(including Boolian Matrix), and Applications of SC in PowerConverters. * Highlights the advanced research works in the sneak circuitanalysis, by a leading author in the field * Original in its treatment of power electronics converters; mostother books concentrating on electronics systems, and aimed at bothintroductory and advanced levels * Offers guidelines for industry professionals involved in thedesign of power electronic systems, enabling early detection ofpotential problems Essential reading for Graduate students in ElectricalEngineering: Engineers and Researchers in Power Electronics
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<p>This book details the widely accepted hypothesis that the majority of bacteria in virtually all ecosystems grow in matrix-enclosed biofilms. The author, who first proposed this biofilm hypothesis, uses direct evidence from microscopy and from molecular techniques, arguing cogently for moving beyond conventional culture methods that dominated microbiology in the last century. Bacteria grow predominantly in biofilms in natural, engineered, and pathogenic ecosystems; this book provides a solid basis for the understanding of bacterial processes in environmental, industrial, agricultural, dental and medical microbiology. Using a unique "ecological" perspective, the author explores the commensal and pathogenic colonization of human organ systems.</p>
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<p>This book is a comprehensive, practice-oriented guide to the evidentiary regime under the 2015 World Anti-Doping Code (WADC) including the functioning of the Athlete Biological Passport. It is the first to show how the interplay between science and law affects the collection and evaluation of evidence in anti-doping, and how paradigm shifts in anti-doping strategies may modify evidentiary assumptions implicit to the WADC regime.</p> <p>Unique in its dealing with the subtleties of anti-doping science and legal implications, the book gives lawyers involved in anti-doping the keys to a better understanding of the science underlying the WADC regime, while providing anti-doping scientists with the first reference material to understand the legal framework in which their activities are embedded.</p> <p>The emphasis of the book is on international doping cases and it relies predominantly on CAS awards published up to Spring 2015. Written by an experienced Swiss lawyer it provides an insight into the Swiss legal system and its importance for the legal practice in doping matters.</p> <p><b>Marjolaine Viret</b> is an attorney-at-law in Geneva, Switzerland, specialising in sports and health law. She has gained significant experience in sports arbitration as a senior associate in one of Switzerland’s leading law firms. She also holds positions within committees in sport, in particular as a member of the UCI Anti-Doping Commission. Ms Viret had her doctorate on anti-doping approved summa </p>cum laude in 2015. She participates as a researcher in a project for a commentary of the 2015 WADC funded by the National Science Foundation and is regularly invited to lecture or speak in various fields of sports law. <p></p> <p>The book appears in the ASSER International Sports Law Series, under the editorship of Dr. Dave McArdle, Prof. Dr. Ben Van Rompuy and Marco A. van der harst LL.M.</p> <p></p>
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Die Leitfrage dieser nun in Neuauflage erscheinenden soziologischen Analysen von Wissenschaft, Universität, Professionen richtet sich auf die Entstehung der modernen Form dieser Funktionsbereiche: - die disziplinär differenzierte Wissenschaft und die zugehörigen Erfindungen Publikation, Spezialisierung und Gemeinschaftsbindung; - die wissenschaftliche Universität des 19. Jahrhunderts, die Forschungsuniversität ist und dies als kulturelle Matrix allen universitären Geschehens einzurichten versucht; - professionelle Handlungssysteme in Recht, Medizin, Religion und Schulerziehung, die die Bearbeitung der Lebensführungsprobleme eines inklusiv erweiterten Publikums mittels professioneller Spezialisierungen auf Ungewissheit organisieren.
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Safety of VVER-440 Reactors endeavours to promote an increase in the safety of VVER-440 nuclear reactors via the improvement of fission products limitation systems and the implementation of special non-destructive spectroscopic methods for materials testing. All theoretical and experimental studies performed the by author over the last 25 years have been undertaken with the aim of improving VVER-440 defence in depth, which is one of the most important principle for ensuring safety in nuclear power plants. Safety of VVER-440 Reactors is focused on the barrier system through which the safety principle is organised: • nuclear fuel matrix; • fuel cladding; • integrity of primary circuit; and • confinement system. All these barriers are described in detail and are compared to European standards. Industrial engineers will find Safety of VVER-440 Reactors a useful guide to the safe operation of nuclear power plants and it is an informative source of information for researchers in both industry and academia. Employees of related governmental and regulatory organisations may also benefit from reading this book.
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<p>The field of data mining has made significant and far-reaching advances over the past three decades. Because of its potential power for solving complex problems, data mining has been successfully applied to diverse areas such as business, engineering, social media, and biological science. Many of these applications search for patterns in complex structural information. In biomedicine for example, modeling complex biological systems requires linking knowledge across many levels of science, from genes to disease. Further, the data characteristics of the problems have also grown from static to dynamic and spatiotemporal, complete to incomplete, and centralized to distributed, and grow in their scope and size (this is known as <i>big data</i>). The effective integration of big data for decision-making also requires privacy preservation. </p> <p>The contributions to this monograph summarize the advances of data mining in the respective fields. This volume consists of nine chapters that address subjects ranging from mining data from opinion, spatiotemporal databases, discriminative subgraph patterns, path knowledge discovery, social media, and privacy issues to the subject of computation reduction via binary matrix factorization.</p>
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