Der Weg von der ersten Idee zum erfolgreichen Unternehmen ist oft mit vielen Hindernissen und Unabwägbarkeiten gepflastert. Viele Existenzgründer scheitern bereits in der Anfangsphase. Das Buch hilft, typische Fallstricke zu erkennen und zu überwinden. Es vermittelt aktuelles Grund- und Gründungswissen in Entrepreneurship, BWL und Recht und legt eine fundierte Grundlage für erfolgreiches Wachstum. Inhalte: - Die Unternehmensgründung: Geschäftsaufnahme und Markteinführung - Partnerauswahl und Kundenakquise - Produktentwicklung und -verbesserung - Finanzierung, Betriebliches Rechnungswesen und VertragsmanagementArbeitshilfen online: - Business-Plan - Vertragsmuster (Gesellschaftsverträge, Lieferantenvertrag, Kundenvertrag, AGB) - Zahlreiche Checklisten u.v.m.
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Je früher ein Schaden erkannt wird, desto schneller kann für seine Beseitigung gesorgt werden. Dieses Buch zeigt Ihnen, welche Ansprüche bei Baumängeln bestehen und wie Sie diese gelten machen können. Die Autoren informieren über rechtliche Aspekte und stellen Musterbriefe mit Handwerkern zum Download zur Verfügung. Über 150 farbige Fotos bieten praktische Hilfe bei der Aufdeckung von Mängeln und Schäden. Inhalte: - Leicht verständliches juristisches Know-how für die Baukontrolle. - Die Ansprüche bei Mängeln. - Ansprüche bei Wohnungseigentum und vermieteten Objekten. - Ansprüche sichern, die Verjährungsfalle vermeiden. - Recht haben und Recht bekommen. - Möglichkeiten der außergerichtlichen Einigung. - Alle Infos zur Energieeinsparverordnung (EnEV 2014).Arbeitshilfen online: - Über 150 farbige Schadensbilder. - Musterschreiben zur Mängelbeseitigung. - Musterverträge mit Handwerkern.
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Schritt für Schritt zur perfekten Bewerbung: Die Autoren haben Ihre Erfahrungen aus vielen hundert Bewerberseminaren und Karrierecoachings kompakt zusammengefasst. So überzeugen Sie als Berufseinsteiger mit Ihrer Bewerbung und bekommen Ihren Wunschjob. Inhalte: - So sammeln Sie relevante Informationen über ein Unternehmen - Stellenausschreibungen richtig lesen - Ihre Bewerbung: Strategie und Gestaltung - So überzeugen Sie mit Ihrem Lebenslauf - Eigenpräsentation in Netzwerken: LinkedIn, Xing etc.Arbeitshilfen online: - Musterlebensläufe - Musteranschreiben
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Ob am Telefon, via E-Mail, im Online-Chat oder per Videokonferenz, immer mehr Verhandlungen spielen sich jenseits des klassischen Face-to-Face-Formats ab. Nahezu jeder Mitarbeiter muss sich auf wechselnde Settings einrichten. Darüber hinaus sind für die verschiedenen Situationen adäquate und mediengerechte Verhandlungsstrategien erforderlich. Das Buch liefert Tools und Verhaltenstipps für Verhandlungen via Telefon-, Videokonferenz, E-Mail, Online-Chat und für die Teilnahme an E-Auctions, um gut vorbereitet in jede Verhandlungssituation zu gehen.
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Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: - A look back at the last 15 to 20 years of marketing - The post-digital era - The Relevance Methodology: framework and how-to - Cases: including Dove, Red Bull, Coca-ColaOnline working aids: - Exercises for implementing the Relevance Methodology - Templates - Cases
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The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.
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Interfaces are important elements of digital scholarly editions as they allow and direct the interaction of users with the online content and they facilitate the access to and exchange of data and information. Some interfaces are created for the human user (GUI), others for machine interaction and data exchange (API). Both aspects of interfaces and their roles in digital scholarly editing were discussed at a conference in 2016 organised by the Centre for Information Modelling at the University of Graz and the Digital Scholarly Editions Initial Training Network DiXiT. This volume includes a range of papers presented at the conference that highlight the diverse views and approaches towards interfaces in the digital scholarly editing community.
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Chantal has had a disastrous year. She's lost her job and her mother, seen her father descend into alcoholism and been cheated on by the love of her life. Down on her luck, opportunity knocks when she starts chatting online to Alfredo, who offers her a job at his B&B in Tuscany. <br> <br> Chantal falls for Alfredo and thinks she has found happiness again, but when she hears there is a maniac on the loose who preys on the girls who work at the B&B, she is thrust into a living nightmare. <br> <br> Hundreds of miles from home and gripped with fear, Chantal must decide who to trust amid a tangled web of rumours, lies and a terrible, horrifying secret... <br> Chantal, or SadChantal as she’s known in online chat rooms, is thirty-three. She’s going through the darkest time of her life; absolutely nothing is going her way. She’s out of work and living on benefits because her Economics degree is totally worthless, her father is in rehab after the death of her mother and the love of her life, Giulio, has left her for a younger woman. She’s down on her luck but made of tough stuff. She can hardly make plans on €400 a month, but when she begins chatting online to Alfredo (AlfreDario74), her luck appears to change. He’s looking for a factotum for the new season at his B&B in Tuscany. Chantal decides to turn her back on her old life and accepts the job. She nearly dies en route and encounters a witch-like old woman when she arrives. On eventually locating the B&B, she discovers it is totally isolated, gloomy and run-down. She wants to turn straight back around and head home, but she can’t face another seven hours in the car. She resolves to go home the next day but changes her mind after meeting Alfredo. He’s well-educated, polite, kind and immediately puts her at ease. What’s more, he’s very, very cute. As Chantal and Alfredo get to work on the B&B, they become close and begin a relationship that gradually moves beyond sex. Chantal has rediscovered herself and her joie de vivre. One day, however, her world is rocked when people in the village tell her that the B&B is cursed. A girl like her is hired every year, and every year the girl disappears. Someone is kidnapping, raping and killing these girls, and some people think it’s Alfredo. Life at the B&B is no longer the same. Chantal lives in fear and keeps a close eye on Alfredo. Are the rumours true? Could the man she has fallen in love with really be a killer? Is he what he seems, or is there a monster behind the mask? Chantal decides she won’t leave until she has all the answers, but it won’t be easy: one false step could be her last. Two Drops of Water is a psychological thriller that plays with emotions, feelings and states of mind. Who can you trust? Who is good and who is evil? Sometimes it’s impossible to tell because the two are separated by the finest of fine lines. So fine as to be imperceptible. Sometimes, evil is within us. Other times, it’s in those t...
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